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The Complete Idiot's Guide to Marketing Basics
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics.
Such topics as: Guerilla marketing, Marketing to Boomers and Latinos, Online marketing, Targeted-but-affordable direct mail, Sample marketing plans for several types of small businesses (as well as a couple of larger projects), Practical, do-it-yourself distribution strategies, Analysis of business segments and trends, and much more.