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How to market a product effectively!

One of the common things I come across when talking to a business is the unclear product offer to the customer.

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Fashion Industry Behind the Scenes from LG

We are loving LG right now! Read the rest of this entry »

How Content Turns Prospects Into Customers

How do you attract passionate customers? Read the rest of this entry »

Coupons, Exclusive Offers Appeal More to Female Luxury Buyers

Men prefer product reviews.
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How Men React to Mobile Ads

Males ages 18 to 29 remember, enjoy mobile advertising

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Electronic Card Transactions: January 2012

For the first time in 12 months, New Zealanders increased their spending in all industry groups, Read the rest of this entry »

Inside the Mind of Your Buyers

A look at what motivates customers to buy – and six ways to tailor your sales pitch.

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The Five Rules of Great Radio: Rule 4 (b)

If you’re aiming for a brand sound, you’ll never hit your mark if you constantly change elements. Read the rest of this entry »

BE A LIFELINE TO STRANDED WHALES

Each year, hundreds of whales strand on our shores. Read the rest of this entry »

What is Social Media? Should I get involved?

There is no doubt. Social Media has made its mark but the question most of us has, is how does Social Media help my

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