Marketing Strategies

Consultation, Planning & Co-ordination of your Marketing Strategies

We are bombarded with advertising messages every day, wherever we go.
Marketing Strategies NelsonIt is even more important, in today’s market, to have a well thought out promotional plan, to maximise the impact on your target market, maintain awareness and maximise value for money spent.

It is also very important to make sure your plan is implemented properly and its performance is monitored.

A comprehensive marketing strategy can only be executed successfully if it is planned well, within time perimeters and with definite objectives, actions and budget allowances.

1 Hour Marketing Session

This is an introductory offer suitable for a small business or those new to business in Nelson, Richmond or Motueka.

We evaluate your business objectives:
Product, Price, Promotion and Place

We give you an overview of your marketing options and discuss any immediate marketing needs for $ 80.00+gst
We also offer on-going Monthly Coaching Services:
Sessions 1.5hrs per month – 6 Months – $120+gst pm – 12 Months – $100+gst pm

Marketing 12

Marketing 12 packages run over a 12 month period with a set monthly fee.

The packages are based on the following proposed Advertising Expenditure/Budget:

Marketing 12 #1 package

Total value of package $2,490 +GST
You only pay a minimum monthly fee of $100 +GST

Marketing 12 #2 package

Total value of package $2,920 +GST
You only pay a minimum monthly fee of $140 +GST

Marketing 12 #3 package

Total value of package $4,720 +GST
You only pay a minimum monthly fee of $285 +GST

Additional marketing services provided by CB Marketing will be added to the minimum monthly fees outlined and these fees will be negotiated based on the services and/or individual projects required.

Refer to “On-Going Services” for range of services provided.

Note: Marketing 12 can be cancelled at anytime as long as cancellation is provided in writing at least 4 weeks prior to termination of the agreement.

Marketing Planner

Suitable for those who wish to organise their own Marketing Strategy

Your very own Marketing Planner:

We also offer a two hour mentoring session including:-
  • Helping you to define your Marketing Objectives – The 4 Ps
  • Giving you an overview of your Marketing Options
  • Showing you how to use your Marketing Planner

$250.00+gst

We also offer on-going Monthly Coaching Services:-

Sessions 1.5hrs per month – 6 Months – $120+gst pm – 12 Months – $100+gst pm

12 Month Promotional Plan

Suitable for the business that is too busy to plan its Marketing Strategy and wish us to plan it for them.

Marketing Promotional Plan

1. Free One hour Consultation:

We learn about your business, establish the type of business you want to attract and what you would like to achieve in the future. This consultation process helps us ascertain which communication media will be most appropriate and beneficial in reaching and retaining your target market.

2. Draft Marketing Strategy:

This includes objectives, actions and allowances across the board for all forms of communication including – Newspaper, Radio, Internet, Print material, Memberships, Events/Expos, direct targeting of existing client database, associates and business partners, sponsorship, directories/magazines and guides. We also include a weekly and monthly critical path and mind map for improved planning and a budget to track what is being spent on a monthly basis.

3. Presentation of the draft plan:

We discuss budgetary considerations or any other issues/ ideas that the client has and adjust the plan to suit the final objectives.

4. Present the finalised plan:

We present and finalise the plan and discuss the action needed to implement the plan. At this point clients can decide whether they require our assistance with implementation.

5. Follow up:

We follow up with the client, to talk more about the implementation process and assess progress if the client has already begun. This gives the client an opportunity to ask any further questions.

Introductory
Development of draft plan
Draft plan presentation and discussions
Follow up consultation to finalise plan
Follow up consultation to assess developments and discuss implementation		 Free 1 hour
4.5 hours
2 hours
1 hour
1 hour
Total Package (excl. GST) $680.00

Marketing 360 – Review Plan ActionMarketing Plan Nelson

This is designed for larger business that is wanting to do a full review of their marketing strategy. Marketing 360 provides a report and offers planning, implementation strategies and on-going support.

We have 3 stages to your Marketing 360:-

Review & Report - Generic of Your Industry, Your Market Research, Your Business Plan, Your Marketing Plan, A Marketing Audit & Report.

$1800.00 + gst

Marketing Plan – We re-write or develop your marketing strategy plan including objectives, actions, budgets & timeliness.

$680.00 + gst

On-going – We provide on-going coaching and support and review of your marketing strategy. We also offer co-ordination services to suit your business.

$80.00 per hr + gst

Co-ordination Services – see On-going Co-ordination services below. We can cater a package to suit your business.

To read more about Marketing 360 please click here

Consultation

Together we discuss your ideas and provide directional feedback based on our experience.

Two hour consultations (excl. GST)

One-off
3 months
6 months
12 months		 $160.00
$480.00
$960.00
$1920.00

We also offer on-going Monthly Coaching Services:-

Sessions 1.5hrs per month – 6 Months – $120+gst pm – 12 Months – $100+gst pm

 

Co-ordination/Project Management

We will coordinate your one-off and/or ongoing projects on your behalf at a fixed price quote.

If you don’t have the time, energy or experience to devote to co-ordinating a marketing strategy, then we can do it for you.

We can also provide the required marketing material directly, with our access to a large number of quality specialists & suppliers.

Ongoing Monthly Coordination Services

We can negotiate a set monthly fee that will coordinate agreed ongoing marketing campaigns/projects. We will meet with you in our office in Nelson or visit your business in Richmond or Motueka if necessary.

On-going 12 Month Service Packages include:

Radio

Newspaper

Website

Print Material

Existing Client Database – E-marketing

Business-Business Marketing

Events

Signage

Package Allowances (excl. GST)

The above packages can be capped each month. You will only be charged for work completed.