Consultation, Planning & Co-ordination
We are bombarded with advertising messages every day, wherever we go. 
It is even more important, in today’s market, to have a well thought out promotional plan, to maximise the impact on your target market, maintain awareness and maximise value for money spent.
It is also very important to make sure your plan is implemented properly and its performance is monitored.
A comprehensive marketing strategy can only be executed successfully if it is planned well, within time perimeters and with definite objectives, actions and budget allowances.
1 Hour Marketing Session
This is an introductory offer suitable for a small business or those new to business.
We evaluate your business objectives.
Product
Price
Promotion
Place
We give you an overview of your marketing options and discuss any immediate marketing needs.
$ 80.00+gst
We also offer on-going Monthly Coaching Services:-
Sessions 1.5hrs per month - 6 Months - $120+gst pm - 12 Months - $100+gst pm
Marketing Planner
Suitable for those who wish to organise their own Marketing Strategy
Your very own Marketing Planner:
- Defining the 4 Ps - Product - Place - Price - Promotion.
- Written Marketing Objectives & Actions for each medium you use.
- A 12 month Promotional Plan Spreadsheet allowing you to calendar your activity and budgets.
- A booking statement so you can keep track of your media bookings.
- Monthly & Weekly Planner Templates.
- Yearly Spend Graphs indicating Marketing split & activity
- Helping you to define your Marketing Objectives - The 4 Ps
- Giving you an overview of your Marketing Options
- Showing you how to use your Marketing Planner
$250.00+gst
We also offer on-going Monthly Coaching Services:-
Sessions 1.5hrs per month - 6 Months - $120+gst pm - 12 Months - $100+gst pm
12 Month Promotional Plan
Suitable for the business that is too busy to plan its Marketing Strategy and wish us to plan it for them.
1. Free One hour Consultation:
We learn about your business, establish the type of business you want to attract and what you would like to achieve in the future. This consultation process helps us ascertain which communication media will be most appropriate and beneficial in reaching and retaining your target market.
2. Draft Marketing Strategy:
This includes objectives, actions and allowances across the board for all forms of communication including - Newspaper, Radio, Internet, Print material, Memberships, Events/Expos, direct targeting of existing client database, associates and business partners, sponsorship, directories/magazines and guides. We also include a weekly and monthly critical path and mind map for improved planning and a budget to track what is being spent on a monthly basis.
3. Presentation of the draft plan:
We discuss budgetary considerations or any other issues/ ideas that the client has and adjust the plan to suit the final objectives.
4. Present the finalised plan:
We present and finalise the plan and discuss the action needed to implement the plan. At this point clients can decide whether they require our assistance with implementation.
5. Follow up:
We follow up with the client, to talk more about the implementation process and assess progress if the client has already begun. This gives the client an opportunity to ask any further questions.
| Introductory Development of draft plan Draft plan presentation and discussions Follow up consultation to finalise plan Follow up consultation to assess developments and discuss implementation |
Free 1 hour 4.5 hours 2 hours 1 hour 1 hour |
| Total Package (excl. GST) | $680.00 |
Consultation
Together we discuss your ideas and provide directional feedback based on our experience.
Two hour consultations (excl. GST)
| One-off 3 months 6 months 12 months |
$160.00 $480.00 $960.00 $1920.00 |
We also offer on-going Monthly Coaching Services:-
Sessions 1.5hrs per month - 6 Months - $120+gst pm - 12 Months - $100+gst pm
Co-ordination/Project Management
We will coordinate your one-off and/or ongoing projects on your behalf at a fixed price quote.
If you don’t have the time, energy or experience to devote to co-ordinating a marketing strategy, then we can do it for you.
We can also provide the required marketing material directly, with our access to a large number of quality specialists & suppliers.
Ongoing Monthly Coordination Services
We can negotiate a set monthly fee that will coordinate agreed ongoing marketing campaigns/projects.
On-going 12 Month Service Packages include:
Radio
- To liaise and confirm advertising schedules
- To provide copy material and co-ordinate on-air production
- To proof final production
- To act as liaison for station promotional activity
Newspaper
- To liaise and confirm advertising schedules
- To co-ordinate artwork
- To provide copy material to the Newspaper
- To proof final production
- To act as liaison for Newspaper Promotional activity
Website
- Provide supplier options and quotes
- Provide information copy for website build
- Proof final production
- Provide on-going consultation
- Provide on-going maintenance services
Print Material
- Provide supplier options and quotes
- Develop concept
- Co-ordinate artwork
- Proof final production
- Act as liaison with supplier
Existing Client Database – E-marketing
- Provide supplier options and quotes
- Provide concept for E-marketing initiatives
- Provide information copy for E-marketing content
- Proof final production
- Provide on-going consultation
- Provide on-going maintenance services
Business-Business Marketing
- Provide supplier options and quotes
- Develop concept for Bus-Bus marketing initiatives
- Co-ordinate production
- Proof final production
- Provide product
- Act as liaison with supplier
Events
- Confirm Event options
- Produce Event 12mth calendar
- Co-ordinate event requirements
- Provide on-going consultation
- Magazines/Directories
- Provide supplier options and quotes
- Develop concept for chosen media
- Co-ordinate production
- Proof final production
- Act as liaison with supplier
Signage
- Liaise with authorities for use of locations
- Provide quotes for signs
- Provide copy layout to signage contractor
- Proof final production
- Co-ordinate installation
Package Allowances (excl. GST)
- 5 hours per month $325.00
- 10 hours per month $650.00
- 15 hours per month $1000.00
- 20 hours per month $1300.00
The above packages can be capped each month. You will only be charged for work completed.
