About Us

CB Marketing was born in January 2004.

Owner Chris Butler identified a service in the market place to assist business owners and managers with their marketing effort.

There are owner/managers who don’t really have the time to plan and co-ordinate their promotional activity to its full potential, and those who know their trade very well but are not experienced in marketing.

CB Marketing was born to fill that need.

Today CB Marketing has a comprehensive list of clients they have helped and continue to help on an on-going basis and the demand is growing.

Chris Butler

CB Marketing is owned and operated by Chris Butler who has over 16 years experience in business and event promotion.

As well as his own freelance contract projects, Chris has had many years experience working for and running businesses in the real market place and understands the difficulties faced today.

Some of his projects have been:

Initiator of the Smokefree Stage Challenge Youth Arts Performance Competition in Nelson (NZ). Now the biggest youth event in the district.
Joint promoter of the Smokefree Rockquest youth band competition in Nelson (NZ).
Promotions/Programmes Coordinator for Fresh FM (NZ).
Promotional advisor to exhibitors in the Nelson Home, Leisure & Garden Show (NZ).
Promotions Manager for Fifeshire FM Broadcasters Ltd (NZ).
Sales & Marketing Manager for First Housing Centre/Jaxon Homes South West (AUS).
Manager for Intelligent Homes South West (AUS).
Coordinator of the 2003 “Instyle Custom Homes Magazine” Home & Leisure Show in Bunbury (AUS).
Joint Coordinator of the 2005 & 2006 Rotary Radio Auctions Bunbury WA (AUS) (over $65,000 raised).

Barbara Kotua

Barbara has over 20 years experience working in media including The Nelson Mail & The West Australian newspapers. More recently she was the Sponsorship & Events Manager in the Marketing Department at The West Australian Newspaper Group in Perth, Western Australia, managing the many facets of sponsorship initiatives, client promotions, brand and event management.

Barbara managed a portfolio of around 100 sponsorships encompassing businesses from the arts, entertainment, charity, community and sporting sectors, sponsorships which included “The Western Force” Super 14 Franchise, “West Coast Eagles” & “Fremantle Dockers” AFL franchises, “Perth Glory” A-League football franchise, “Perth Wildcats” Basketball franchise, “Hyundai Hopman Cup” annual international tennis event, Black Swan State Theatre Company, Sunset Events, Perth Royal Show, Luna Cinemas International Film Festivals, Revelation Perth International Film Festival, Variety WA and other major brand clients of The West Australian Newspaper Group.

After 15 years in Perth, moving back to Nelson was definitely a lifestyle choice for Barbara and her husband and after working for a large organisation, she is now very excited about the opportunities and challenges presented by working back in her hometown.

Marketing in Tough Times

Some cities are very seasonal like our Home Town of Nelson in New Zealand.

Marketing Through Hard Times

When times are tough and money is tight, should you be hiding under a rock or marketing yourself and your business?

Free Marketing Seminar in Association with Our Town Motueka and ITM

Marketing Through Hard Times

When times are tough and money is tight, should you be hiding under a rock or marketing yourself and your business?

Building your brand - how to stand out from the crowd

Run by the BDC, this course has been designed for business owners who want their brand to stand out from the crowd - whether it’s a new or an established brand.

2010 Westpac Nelson Tasman Chamber of Commerce Business Awards

If you’re passionate about your business, consider entering the 2010 Westpac Nelson Tasman Chamber of Commerce Business Awards.

Marketing Unplugged Workshop 2

Your Marketing Plan - Gameplan

In this workshop, we will cover all aspects that you need to consider to have a well thought out Promotional Plan.

Marketing Unplugged Workshop 1

Defining Your Business - Wot’s the guts!

This first workshop in the series address’ the 7Ps and the importance of clearly defining your business.

Marketing Unplugged

Due to our popular seminars last year, we are now very excited to launch our 2010 CB Marketing Workshop Series: Marketing Unplugged.

We will kick off in March with a two hour free seminar “Working Smarter - Not Harder” which will be followed up by a series of eight Marketing Workshops specifically designed for small business operators.

E-Communication

In this edition:

Marketing Tip
Communication in the digital age
Funny Ad

The world is changing in the way it communicates. In many cases, face to face contact is no longer essential. Internet and e-mail are now the communications du jour.

Pricing

In this edition:-

Pricing
Marketing Tip
Funny Ad

In the current economic environment, many companies are downsizing. Some are saving money through a reduction in staff, others are deleting items from their product lines - generally those that are most costly to manufacture.