The Five Rules of Great Radio: Rule 4 (b)

February 15th 2012

If you’re aiming for a brand sound, you’ll never hit your mark if you constantly change elements. Consistency is the key to maintaining a brand sound. When you aim for a consistent sound, you give your brand an easily recognisable sound that makes a brand impression even if the radio is playing in the background. That’s what makes consistency a bonus for your brand.

Brent Walker is owner of Soundscapes, creative audio for broadcast and emerging media based in America.  Brent has been guiding us through “The Five Rules of Great Radio”.

This month we move onto Rule 4 (b) which is: Be consistent.

Tune Your Radio—Rule Four (b) from Soundscapes on Vimeo.

Once you attain a brand sound, stick with it. Not for weeks or months, but for years.