Successful Google+ Pages and why they work?
Google+, the newcomer to Social Media Marketing.
Have you created a Google+ Page either for yourself personally or as a business? This relatively “new baby” in social media marketing shouldn’t be ignored and already marketers are reviewing the impact this has on business.
In a recent article by Social Media Examiner they looked at 3 Successful Google+ Pages and analyzed why they worked – visit this link to read the full article http://www.socialmediaexaminer.com/3-successful-google-pages-and-why-they-work/?utm_medium=twitter&utm_source=twitterfeed
In summary, after surveying the top pages on Google+, Social Media Examiner found there were several themes or practices that appeared to lead to successful engagement and those key insights were:
- The most interactive content includes rich media that offers up something unpredictable and unique.
- Knowing your audience and staying “on message” by giving them what they want is a sure way to boost engagement.
- Posts based upon recent news events, trending topics and other time-sensitive content tend to be share-worthy.
- Creating and promoting a GREAT deal on your products can engage your community, but watch activity carefully as these types of campaigns appear to have a shorter lifespan.
- Currently, the Google+ landscape is saturated with technology-themed content, with the related disciplines of science and IT among the most active.
- Keeping your campaign calls to action clearly visible on your Google+ page can help with campaign success.
So it pays to think about Google+ in your social media marketing mix.