E-Communication
In this edition:
Marketing Tip
Communication in the digital age
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The world is changing in the way it communicates. In many cases, face to face contact is no longer essential. Internet and e-mail are now the communications du jour.
With this in mind, it makes sense to think about ways to use these mediums to market your business to the appropriate target markets.
The internet is becoming more and more important as part of the promotional mix.
A website can be used to point potential clients to your business, giving them the opportunity to have an in depth look at your organisation. It can be used like a brochure without the cost of printing.
Your website can also be advertised on the internet, linked to sites your target market will be interested in.
It can also be used as a point of reference for customers and staff to print off information pertaining to their enquiry. You can use it as a tool to sell your products on-line.
E Marketing can be used to send information direct to your target market via e-mail as an alternative to sending flyers.
There are many useful ways the internet can be used to help your marketing effort. In the slightly longer term it can be a more affordable option.
CB Marketing can assist you in the planning, design, compilation & co-ordination of your website.
CB Marketing can also assist you in E-News/promotion to your existing and new clients via e-mail.
Communicating in the Digital Age
Still focusing on communication in the digital age lets look at internet marketing a little more and some of the benefits for both buyers and sellers.
Benefits for Buyers
- Convenience : No battles with traffic or trying to find a park. Save on fuel.
- Easy and private: Fewer buying hassles, no waiting on salespeople.
- Greater Product Access and Selection: Because there are no physical boundaries. Cybersellers can offer a huge selection.
- Interactive and Immediate: The internet gives buyers more control over their purchases. They can configure and/or create exactly the information, products or services they require and then order or download on the spot.
- Many buyers these days will bargain hunt online before they even set foot in a store. That is the reality of consumer control.
Benefits for Sellers
- Customer relationship building: The internet is interactive and companies can communicate with customers online to learn more about their specific needs.
- Reduce Costs, increase speed and efficiency: By linking directly to suppliers, factories, distributors and customers, businesses can cut costs and pass these savings onto their customers. Order processing and delivery becomes more efficient.
- Finally electronic comunication costs less than printing and mailing brochures.
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